Thursday, March 6, 2008

"Culture of cool" may catch up with Obama

Yuval Levin spots a trend that should worry Team Obama:
America’s cultural elites are easily swept up in fashionable new idealisms, especially those that confirm their existing predilections and demand no serious personal sacrifice. But the culture of cool is also powerfully allergic to forthright displays of devotion and fervor. Its most powerful weapon is sarcasm, and the kind of piety on display in the Obama movement seems to beg for sarcastic deflation. Can we doubt that a South Park episode concluding in the handing out of Kool-Aid at an Obama rally is forthcoming?

Can Jon Stewart’s Daily Show put up with statements like Halle Barry’s above for long before letting loose a massive assault on the whole endeavor? How long can a politician go around saying “we are the ones we’ve been waiting for” before a sharp and memorable punch line leaves him with a nasty lasting bruise? And how will Obama’s young followers respond when forced to choose between the movement to change the world and the snide knowing chuckle?

The frantic pace of our cultural trends means Obama is running a very serious risk of making his most ardent supporters tired of him very quickly. A nasty turn in his press coverage in just the past week offers Obama an ominous preview of how that could feel. This may not be his fault, but it is certainly his problem.
Levin is spot on. Super cool, super elitism will only take you so far. No matter how hip the Obama movement may seem at the moment, one can't help but wonder when rank and file Americans will take umbrage to a bunch of uber liberal Hollywood elites forcing a candidate down their throats. In other words, these "wicked awesome" videos could get "wicked lame" soon:



Imagine a parody of this in 10 years. You know it will happen.

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